Marketing Objectives
Mission Statement (a formal short
written statement of the overall purpose and goal of a business)
Corporate Objectives (These are the objectives which concern the business as a whole. E.g. Nestle aims to be the worlds largest food manufacturer)
Functional (department/area) objectives (A part of the organisation e.g. Finance, HR, Marketing and Operations Management) These have to be in line with the overall corporate objectives. Everyone is aiming for the common goal.
Marketing Objectives are then set to meet the overall marketing strategy.
L3
-The marketing objectives are in line with the corporate objectives which are in line with the mission statement.
-Objectives provide the staring point for marketing plans and marketing strategy.
-Strategy concerns methods devised to achieve those objects e.g. pricing strategies, promotion, branding etc.
L4
Constraints to meeting Marketing Objectives
-Objectives need to be realistic and achievable and based on reliable forecasting and research.
-Internal constraints such as limited finance and expertise can make marketing objectives unrealistic to achieve.
-External constraints such as changes in competition, recession etc can make objectives very difficult to achieve.
Possible Marketing Strategy NICHE VS MASS Marketing:
Corporate Objectives (These are the objectives which concern the business as a whole. E.g. Nestle aims to be the worlds largest food manufacturer)
Functional (department/area) objectives (A part of the organisation e.g. Finance, HR, Marketing and Operations Management) These have to be in line with the overall corporate objectives. Everyone is aiming for the common goal.
Marketing Objectives are then set to meet the overall marketing strategy.
L3
-The marketing objectives are in line with the corporate objectives which are in line with the mission statement.
-Objectives provide the staring point for marketing plans and marketing strategy.
-Strategy concerns methods devised to achieve those objects e.g. pricing strategies, promotion, branding etc.
L4
Constraints to meeting Marketing Objectives
-Objectives need to be realistic and achievable and based on reliable forecasting and research.
-Internal constraints such as limited finance and expertise can make marketing objectives unrealistic to achieve.
-External constraints such as changes in competition, recession etc can make objectives very difficult to achieve.
Possible Marketing Strategy NICHE VS MASS Marketing: