Boston Matrix
L1 Define
A method of analysing the current position of a firms products in terms of market share and growth). It is used together with a product life cycle strategy.
L3 Uses of Boston Matrix
-Can help a firm more than the product life cycle as it considers the whole range of products
L4 Limitations of Boston Matrix
-Does not consider the action of competitors.
-Does not consider niche markets (they would be considered dogs)
-Oversimplifies
-Does not consider development stage of PLC.
Conclusion
Overall it is a good visual tool but it does not guarantee success.
A method of analysing the current position of a firms products in terms of market share and growth). It is used together with a product life cycle strategy.
L3 Uses of Boston Matrix
-Can help a firm more than the product life cycle as it considers the whole range of products
L4 Limitations of Boston Matrix
-Does not consider the action of competitors.
-Does not consider niche markets (they would be considered dogs)
-Oversimplifies
-Does not consider development stage of PLC.
Conclusion
Overall it is a good visual tool but it does not guarantee success.